News Update 192

18-03-2022 News Update 192

Hello, Calvin here again.

I have been to a business seminar recently.
We always hear in many Marketing Seminars and similar events that content is king.
Content here referring to the fantastic business Product which is offered.

But, I believe, to have a great product is not enough.
If you want to grow your business much faster (or in fact, even be in business in the next 5 years), you have to understand that you have to give your client a GREAT product experience as well. You can’t have one without the other.

How many companies can you think of that has great marketing material (brochures, advertising, etc.) but do not follow it through with a great product experience. Example: its lunch time and I am hungry. I go to a burger fast food outlet (not going to mention the brand) and look at this mouth-watering poster (marketing) of a burger, chips and coke. But the product I actually get is not as described by the words/pictures in the poster.

The burger is cold & thin and not “sizzling” and I was served by an employee that didn’t seem to care less if I would be about to have a great customer experience …no warm, friendly smile nor any connection with me with an “enjoy your day” approach.

My conclusion: the product and experience was BAD, but the marketing was GREAT.

The lesson here is that companies will no longer get away with it anymore, because we are living on the dawn of a new marketing era, namely the social media era where people are spreading their BAD/GREAT experiences on Facebook & WhatsApp Status daily on a huge scale.
Soon that Burger Franchise branch will experience a drop in sales and then when they close down they will look all surprised.

Why? Because 10 years ago, you could tell 10 people…now you can 100 of your friends on Facebook and it is likely that 100 of their friends may see your “product experience” as well. Not to mention the power of WhatsApp and Instagram.

This Blog might sound negative to you at first, but here is the up-side and GOOD news for small businesses and entrepreneurs who do not have the big marketing budgets like that of large companies.

 Should you deliver a great product AND great product experience, you no longer have to spend large amounts of money on traditional advertising BUT can use the most powerful marketing means  there is, namely, WORD-OF-MOUTH, which is now scalable through the medium of social media and using the many free apps and tools available to everybody.

Should you build up a relationship with your clients/customers online, they will try your product. Should it be a great product/service and you continue to build the relationship for a life-time through regular conversations via web marketing tools, you WILL BUILD EMOTIONAL EQUITY with your clients who will support you in the long run.

You will no longer PUSH marketing “down their throats” but will PULL them in by LISTENING to what they are experiencing and respond to the necessary changes that needs to be made to improve your

The result: Your business will grow, but you must not ignore or be lazy to implement the hard work. The easy days of solving “sales growth problems” with bigger marketing budgets and “throwing more money at advertising” are over. CONNECTING with your customer/client online and ENGAGING with them daily by talking AND listening to them will see growth in your business.

To help small business owners with their Social Marketing strategies, you can download my unique Digital Marketing Plan and start implementing it yourself or ask me how.



Find ourt more about my Digital Design College for young people from my website here:


Find out more about my specialist computer software training courses…

Whether you want to learn in the mornings, evenings or over a Saturday/Sunday morning, please reply to this email newsletter and I will be there to help you get started.
Computer graphic software like CORELDRAW /ILLUSTRATOR/ PHOTOSHOP and AutoCAD / REVIT / SOLIDWORKS is best learned if you get trained ONE-TO-ONE BY AN EXPERT in a SAFE, HEALTHY ENVIRONMENT.

Calvin’s Training Venue:
Tygerberg Art Centre
Du Toit St
Glenlily, Parow,
Cape Town


Well, friends, that’s all from me for today, have an great week!

Reply to this email & enrol today because getting ahead in your career, matters!

Calvin Dorman
084 394 4325

Calvin Dorman
084 394 4325

Click the link below to View our first Small Business Podcast Video

Download the RedDrum Digital Marketing Plan below

Owner : Calvin Dorman