News Update 204

01-07-2022 News Update 204

Hello, Calvin here…….

Today, more than ever, all business owners must dedicate themselves to continuous learning.

I am passionate about business and design, therefore, I am continuously learning more and more about Graphic / Web Design every day so that I am always on top of my game. I want other designers to look at my work and say “Gee, I wish I had done it”.

Continuously learning means that you focus to become an expert in your chosen field.

You apply the 80/20 rule to everything you do and you focus on becoming outstanding in the 20 percent of tasks that contribute to 80 percent of your results.

Have you noticed that highly skilled people in any particular field of business, never stop growing. 

You soon also realize that excellence is a moving target. And so you commit yourself to do something every single day that will enable you to become better and better at doing the most important things in your business and delegating the rest.

You become aware of not merely spending time in or at your business, but the true meaning of working on your business.

As you focus on improving your skill level, day after day, you will notice that you begin to think in terms of possibilities rather than impossibilities.

Stories of failure won’t interest you anymore. Instead you will be energized to get rid of old habits and become increasingly goal-orientated on business activities that produce important results.

I have made it a goal this year to add more value to clients by proving to them that Digital Marketing is more effective than relying on Google Ads and Facebook Ads.

Just having a large number of viewers looking at your special offer is not value for money unless they start showing interest and you are able to contact them and finalize the sale.

So here is where your Digital Marketing tools come in:

– Facebook, Facebook Marketplace, Gumtree, Whatsapp and YouTube.

These tools, if used correctly by an expert partner like RedDrum, will drive people to your website but the difference is: you will be able to engage with them (RedDrum will do this on your behalf) because they will follow you via Mailchimp and Social media and you will be able to target your different special offers to those different profiles you are able to research and reach.

RESPONSE RATIO is better when you can drive people to your website yourself (thru RedDrum)
This means that reaching thousands thru Google/Facebook ads is a waste if the ratio of people responding is small.

If, however, your Mailchimp and Social Media tools reach only hundreds compared to Google Ads but you have a higher response ratio then it is the way to go.

Problem is that most small companies think that having the free mailchimp and social media apps (tools) and posting content themselves will automatically drive up sales.

They soon realize this is not true so their efforts slows down or stops.

This is simply because they are NOT a digital marketing company and they are clueless when it comes to strategies around growing, engaging follower numbers and continuing a long-term relationship with new and fresh content every week that is relevant and creates feedback responses thru comments and enquiries.

Here RedDrum will help and walk this path with you for a fee that is far lower than employing a sales person or wasting large sums of money on Google Ads and Facebook Ads.

The focus should be on a strategy that WORKS and a sustainable process monitored and measured weekly/monthly by a Digital Marketing company like RedDrum.

Furthermore, whether you need a basic WordPress website or an updated one with a modern, creative look, then I can help you



Find out more about my Digital Design College for young people from my website here:


Find out more about my specialist computer software training courses…

Whether you want to learn in the mornings, evenings or over a Saturday/Sunday morning, please reply to this email newsletter and I will be there to help you get started.
Computer graphic software like CORELDRAW /ILLUSTRATOR/ PHOTOSHOP and AutoCAD / REVIT / SOLIDWORKS is best learned if you get trained ONE-TO-ONE BY AN EXPERT in a SAFE, HEALTHY ENVIRONMENT.

Calvin’s Training Venue:
Tygerberg Art Centre
Du Toit St
Glenlily, Parow,
Cape Town


Well, friends, that’s all from me for today, have an great week!

Reply to this email & enrol today because getting ahead in your career, matters!

Calvin Dorman
084 394 4325

Calvin Dorman
084 394 4325

Click the link below to view the course outline

Owner : Calvin Dorman