News Update 262

29-09-2023 News Update 262

Hello, Calvin here again.

There is usually a gap between one’s image and reality as a business person. But what do I mean by the two terms “image” and “reality”?

You see, in business every company has an image they project in many ways.
Example: Often the image of success is projected by the luxury offices, the luxury cars of managers or the large number of staff. 

As a small business owner, myself, people may think I am successful by judging the car that I drive, the size of my house or the amount of years I have been in business.

However, perceptions of success by people (your potential clients) is relative and can be misleading. Yet there is still many small business owners today that hold onto the idea that they have to somehow
uphold their “image”. They confuse this so-called “image” with BRANDING.

Visit my CalvinBusiness Site here:

Now let me give you my opinion on what I mean by “reality”

Here it is not important what others think of your success but what you personally know to be true according to your conscious and value system.

Example: As a business owner, I have access to my balance sheet and know the profits I make each month. No “outsider” has access to this information and therefore their judgements are made on
exterior symbols of success which I mentioned before which can be very deceptive and far removed from reality.

Many business owners try to hang onto an image of success visible to the “outside” world but their own family or staff can be demoralized by lack of investment in new resources (e.g. new computers) or
mounting debt.

Although I am a firm believer of “walking tall” and staying positive, I also believe that one must not be afraid to face one’s own business “reality”

Take the bull by the horns – if it is a month of poor sales, then adjust
accordingly and cut back on unnecessary expenses and focus on
productivity among staff and yourself. Simply work harder and longer
hours. Put in the effort to get out of this month’s “dip” in sales.
Don’t make excuses like “Oh, it is always like this way this time of the year” – there should be no excuses.

You and your staff should be judged on your business skills and level of performance and not on the way you dress or the car you drive. 

All forms of marketing and website creation require strategy, but with so many campaigns flooding the web, a digital branding strategy requires an extra dose of savvy.

Visit my Digital Marketing Site here :

I rely on my experience and research while brainstorming solutions, making sure we know exactly what you want and how to make it happen.

I base all of my graphic, interface and user experience on design principles for the web.

My work features smart designs that accommodate users’ demand for simple, attractive, efficient, credible and engaging online experiences.

WordPress is now fast becoming the new standard in having a website for any business.

It is no longer over-priced and small businesses like yours, can now also afford it immediately as I am cutting the prices of WordPress website creation for under R2 900 and less.


Visit my CalvinAcademy Website and download the 2023 Prospectus by clicking the link below

Find out more about my Digital Design College for young people from my website here:


Find out more about my specialist computer software training courses…

Whether you want to learn in the mornings, evenings or over a Saturday/Sunday morning, please reply to this email newsletter and I will be there to help you get started.
Computer graphic software like CORELDRAW /ILLUSTRATOR/ PHOTOSHOP and AutoCAD / REVIT / SOLIDWORKS is best learned if you get trained ONE-TO-ONE BY AN EXPERT in a SAFE, HEALTHY ENVIRONMENT.

Training venue address:
37 Van Eyssen Street


Well, friends, that’s all from me for today, have an great week!

Reply to this email & enrol today because getting ahead in your career, matters!

Calvin Dorman
084 394 4325

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Owner : Calvin Dorman

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